M·A·C Lunar New Year, 2025 the Year of Snake
2024

Art Direction. Animation + Digital Design Direction

Celebrating LNY Spring 2025 Year of Snake, "Scale up your luck”: give into temptation and serve up a sleek gift of alluring must-haves - all outfitted in outfitted in ultra glossy, gradient serpentine packaging. For this Campaign, I art directed beauty and ambient photography, animations and digital designs.