Queen’s Day TMall Campaign
2022

Art Direction, Digital Design Direction

In 2022, I transformed existing Ecom Beauty assets with a fresh Queen’s Day concept, delivered in just two weeks. Leading a team of in-house designers and 3D artists, we created a striking 3D chessboard artwork that elevated the campaign concept, “盛妆开局, 天生赢家 ” (Start Bold, Shine Brighter—Born to Win).